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www.farouk.com
Key Personnel: Rami Shami, CEO; Lisa Marie Garcia, president; Farah Faulkner, president of retail; Paula Malloy-Huerta, president of chains; Richard Rivas, senior vice president of marketing; Scott Emery and Stuart Feldshon, presidents of international and North American sales
Major Products: CHI and Biosilk haircare
Comments: Farouk Systems was founded in 1986 by Farouk Shami, a hairdresser who provides the professional beauty industry with the most advanced technology based upon education, environment and ethics, according to the companhy.
Today, Farouk Systems distributes its products throughout the US and to more than 100 countries worldwide. Shami owns 25 patents, including the world’s first ammonia-free hair color. The company has over 600 CHI partner cosmetology schools and conducts more than 100 shows and 5,000 classes worldwide to help educate hairdressers.
Last August, Farouk Systems, Inc. hosted its biennial global conference titled “Light It Up.” The three-day company event showcased Farouk Systems’ ability to brighten the future of beauty professionals with the latest advancements and technology. The conference was held at Moon Palace Resort & Spa in Cancun, Mexico with over 4,000 attendees, including hairdressers, sales personnel, and distributors along with media, Miss Universe 2017 Iris Mittenaere, Miss USA 2017 Kára McCullough, former Miss Universe Pia Wurtzbach, former Miss USA Nia Sanchez and Olivia Jordan plus special guests from South Korea’s, LG Group. In addition, educational teams from over 12 countries presented multiple runway shows, representing the US, Canada, South America, The Middle East, Asia, Australia and Europe.
Farouk Systems, which calls itself “a company of hairdressers for hairdressers,” worked to help raise aid for its fellow hairdressers and salons impacted by Hurricanes Harvey and Irma. The company initiated the #Hairdressers4Hairdressers campaign seeking hairdressers, salons and schools to participate in a Nation-wide Cut-A-Thon to raise money for the Professional Beauty Industry’s Disaster Relief Fund. All proceeds went to their relief efforts to help hairdressers restore their businesses and livelihood. More than 17 CHI Partner Schools committed to the Cut-A-Thon. Shami donated $5 million in products and tools to various shelters, churches, organizations, stylists and salons.
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